Mixpanel integration

Community-contributed integration

This integration is community-maintained. Reference: ory/integrates/cdp-analytics/mixpanel.

Mixpanel is a product-analytics platform. You can send Ory authentication events directly to the Ingestion API without a webhook handler.

How it works

An Ory Action POSTs directly to https://api.mixpanel.com/track?ip=0 (or api-eu.mixpanel.com for EU). The Project Token in the event payload authenticates the request.

Notable

• Stable distinct_id — Ory identity id (not email).
• $insert_id for deduplication — Ory flow id.
• ip=0 disables Mixpanel's IP geolocation (server IP, not user).
• Service Account auth (HTTP Basic) preferred for server-to-server over Project Token in the body.

Resources

• Mixpanel HTTP API
• Ory Actions
• Reference: ory/integrates/cdp-analytics/mixpanel