mParticle integration
Community-contributed integration
This integration is community-maintained. Reference: ory/integrates/cdp-analytics/mparticle.
mParticle is a customer data platform. You can send Ory identity events to mParticle's Events API, and mParticle fans the events out to downstream destinations (analytics, marketing, advertising) without re-implementing each integration.
How it works
An Ory Action POSTs directly to https://s2s.mparticle.com/v2/events with HTTP Basic auth (mParticle API Key + Secret from a
Custom Feed input).
Notable
user_identities.customer_id= Ory identity id; mParticle's identity-resolution rules layer on top.environment="development"for non-prod Ory projects.- mParticle's value is the routing layer — only worth it for multi-destination distribution.
