By eliminating login friction through the Ory Network, global retailer Moonpig has enhanced security and streamlined customer authentication with features like social and passwordless logins, directly leading to increased conversions and repeat business.
Moonpig is a leading global online personalized greeting card and gift retailer, offering a vast selection of designs that customers can customize with their own photos and messages. Beyond cards, they provide a wide array of thoughtful gifts, from flowers and chocolates to personalized mugs and unique keepsakes.
For an e-commerce platform like Moonpig, fostering strong customer engagement and acting as a supportive partner for gifting needs is critical. Moonpig prioritized a seamless customer identity and access management (CIAM) experience by not permitting a “guest mode”, and requiring all users to create an account to cultivate a one-to-one relationship from the beginning.
This CIAM approach isn't just about convenience; it's critical for the business, as a frictionless sign-up, registration, and authentication process directly translates to successful purchases and repeat revenue. Any friction in this journey risks customers seeking alternatives.
Adopting features like social logins, code-based logins, and other passwordless options with Ory, dramatically streamlined the account engagement process for users, leading to a considerable uplift in conversions and repeat business from returning customers.
We’ve seen considerable uplift in conversation and reuse from returning customers. The user experience with Ory is fantastic.
When evaluating solutions, Moonpig conducted a thorough analysis of feature sets and prioritized cost-effectiveness. They sought a solution that offered both self-hosted and fully managed SaaS options, a key differentiator that made Ory particularly attractive.
One of the things that was quite attractive about Ory is that you have both a self-hosted product and a SaaS offering. We as a company lean toward more SaaS offerings but liked that we had a ‘back-up’ plan if we wanted to go the self-hosted route in the future. Flexibility is strategically important to us as a business, and Ory gave us options.
Unlike many other options that offered either self-hosted without a SaaS alternative or vice-versa, Ory uniquely provided both. This, combined with its comprehensive feature set—including essential capabilities like social login, login with a code, and magic links—and competitive pricing, made Ory the ideal choice for Moonpig's needs.
Ory's impact on Moonpig has been twofold, delivering significant advancements in both security posture and user experience. Ensuring the utmost safety of customer credentials is a paramount concern for Moonpig, and Ory has proven to be a vendor that prioritizes this critical aspect.
Beyond security, the user experience enhancements have been transformative. The seamless integration of social login and login with a code has dramatically improved Moonpig's authentication process, resulting in significant conversion gains.
We value a close cross business relationship and that is exactly what Ory delivered. We've been very close to the Ory support team, and been able to collaboratively and rapidly resolve issues in real time.
Our experience with Ory has been overwhelmingly positive. For companies in a similar position, the reduced burden of database management and the flexibility of deployment options are significant advantages. Ory’s competitive pricing further enhances its value.
