Brand Guidelines
Learn how to represent Ory with consistency. Explore our official brand guidelines and download the complete toolkit, including logos, typography, colors, and more.
Learn how to represent Ory with consistency. Explore our official brand guidelines and download the complete toolkit, including logos, typography, colors, and more.
Our brand represents not only the “Ory” name and logo, but also the family of products that make up the Ory ecosystem (Ory Kratos, Ory Hydra, Ory Keto, Ory Oathkeeper, Ory Polis, and Ory Talos).
These guidelines are here to help customers, partners, resellers, developers, and other third parties understand how to properly use and display Ory and its trademarks.
By following these principles, you’ll ensure consistency and clarity across all materials, while honoring the creative vision and integrity of the Ory brand.
The Wordmark is the most direct expression of the Ory identity. Its design is grounded in simplicity and visual harmony, with the “O” formed as a perfect circle to convey openness and continuity.
While the Wordmark can scale across different sizes, its proportions remain fixed to ensure consistency across products, services, and applications. Approved variations may be used depending on context, location, or medium, but the integrity of its form is always preserved.
The Iconmark distills the essence of the Ory brand into a standalone symbol. At its core is the perfect-circle “O,” representing openness and continuity, framed by two chevrons that provide structure, protection and direction.
Much like with the Wordmark, this interplay of circular and angular forms embodies Ory’s guiding philosophy: community and inclusivity balanced with rigor and technical excellence. The result is a simple, scalable, and instantly recognizable mark that serves as a strong emblem for the brand across contexts where the full wordmark is not required such as Favicons or App Icons.
When it comes to the Ory product suite, we lock each product name and its associated color together with the Wordmark.
The Wordmark may be paired with partner or collaborator logos. Partner logos might need to be scaled so they appear visually equal in size. The spacing between the Ory wordmark logo and partner logo should be 1.5× the cap width of the Ory wordmark (X). Insert a division line between the Ory and partner logos.
Always keep the logos optically centered.
Where horizontal space is scarce, the lockup can also be done vertically. The very same rules from the horizontal lockup between the Ory and partner logos apply.
We use the Inter typeface family for all our communications. JetBrains Mono is used in code snippets and technical or documentation highlights. The combination of these two typefaces allows our brand voice to stay technical and informative.
Download Inter Typeface Family
Download JetBrains Mono Typeface Family
When it comes to scale we use the tailwind nomenclature for font-sizes, going from sm at 14px to 8xl at 96px.
font-weight: 400; font-size: 96px; line-height: 100%;
font-weight: 400; font-size: 72px; line-height: 100%;
font-weight: 400; font-size: 60px; line-height: 100%;
font-weight: 400; font-size: 48px; line-height: 100%;
font-weight: 400; font-size: 30px; line-height: 100%;
font-weight: 400; font-size: 20px; line-height: 150%;
font-weight: 400; font-size: 16px; line-height: 150%;
font-weight: 400; font-size: 14px; line-height: 150%;
Ory indigo is the foundation of our color palette and one of the most recognizable elements of our brand. It is a bold and vibrant color that reflects the energetic and digital-first nature of our brand.
It is important that we use Ory indigo consistently and deliberately in our communications.
Ory Cyan replaces Ory Indigo as the primary color in specific digital contexts, such as dark themes or backgrounds, where higher contrast between background and foreground is required.
The Ory Cyan can also be used in combination with Ory Indigo or as a secondary supporting color.
Our colour palette consists of these eight colours. We always lead with our more neutral palette of greys and white, using our Ory Indigo sparingly and as a highlight.
Always use the correct color mode and ink formulation for the appropriate application type to ensure color consistency across all media.
Ory Indigo and Ory Cyan are not well representable in print. For print use cases, rely on grayscale or brand-approved spot colors that are optimized for CMYK printing. When color is absolutely necessary, consult with the Ory marketing team to ensure print-safe alternatives are used. Always prioritize legibility and brand consistency across mediums.
The Ory product color palette is designed to create clear differentiation between products while maintaining visual harmony across the ecosystem. Each product is assigned a distinct accent color that complements the Ory Indigo, ensuring consistency and recognition.
These colors should be used primarily for product identifiers such as logos, icons, and highlights, while adhering to accessibility standards to guarantee legibility. Consistent application of the product color palette strengthens the Ory brand family and helps users quickly identify each product in the ecosystem.
There are six core color and typography pairings. Use these to ensure readability, accessibility, and consistency across all applications.
When working with color alone or in combination with typography, legibility and accessibility are the primary considerations. When in doubt, refer to the color pairing guidelines. Below are examples of executions to avoid:
We use the Tabler icon library. Icons are implemented as SVGs with a base size of 24px and an outline width of 1px.
The term “Marks” refers to any identifiers of Ory’s goods or services, including our names, logos, icons, product identifiers, and design elements. By using Ory’s Marks, you acknowledge that they are owned exclusively by Ory Corp and that any goodwill generated through your use of them benefits Ory Corp.
Permission to use Ory’s Marks is granted under the following conditions: