Be enterprise-ready. First impressions define your customer relationships. Ory provides self-service that empowers your customers' IT teams to quickly set up SAML, OIDC, and SCIM integrations.
Why onboard enterprise customers with Ory’s B2B SSO?
Ory eliminates the engineering overhead of enterprise SSO onboarding, giving your customers a self-service experience while keeping your team focused on building product and feature richness.
- Zero-touch SSO setup — Let your customers' IT admins configure their own SAML or OIDC connections through a step-by-step guided portal — no credential exchange, no support tickets, no engineering involvement.
- Always up-to-date identity provider documentation — Every identity provider is different. Ory maintains current setup guides and screenshots for every supported IdP, so your team never has to write or maintain SSO documentation again.
- SCIM directory sync, built in — Enterprise customers need more than login. Ory supports SCIM-based directory synchronization out of the box, so you can automate user provisioning and deprovisioning across systems.
- Deploy anywhere: cloud or self-hosted — Whether you run on the Ory Network as a fully managed SaaS solution or self-host for complete infrastructure control, Ory makes B2B SSO easy for your team to deliver and customers to use.
How the admin onboarding portal works
Generate and share a setup link
Programmatically create a secure, ephemeral onboarding link via the Ory Polis API — or generate one manually from the Ory Console without writing any code. Each link is scoped to a specific organization, and can be sent to your customer's IT admin as part of your account onboarding flow — via email, Slack, or embedded directly in your application.
Self-service configuration
Your customer's IT admin opens the portal, selects their identity provider such as Okta, Auth0, Microsoft Entra ID, Google, SAML, OIDC, and more, and follows step-by-step instructions with screenshots to complete the configuration.
Attribute mapping
IT admins map their directory fields to your application's user schema, ensuring the right data flows through to user profiles automatically.
Verify the connection
Ory validates the configuration in real-time and confirms the SSO or directory sync connection is active. Your customer's users can start logging in immediately.
Ready to make enterprise onboarding effortless?
Ory provides the complete infrastructure for self-service SSO and directory sync (SCIM) onboarding whether you need SAML, OIDC, or both. Onboard enterprise customers in minutes, not months.
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