Top 5 Trends in Customer Identity and Access Management (CIAM)

For leaders managing digital platforms, the "login screen" is no longer just a security checkpoint, it is the front door to your business. If that door is hard to open, or if it doesn't work well on a phone, customers go elsewhere. Join Mickey Martin, Head of Sales Engineering, and Jeff Hickman, Head of Customer Engineering, for insights on how the latest shifts in technology are changing how your customers interact with your brand. The webinar focuses on how you can build a more flexible, mobile-friendly, and future-proof platform. What We Will Cover - The rise of AI assistants: Your future "customers" might be AI agents acting on a person's behalf. We will discuss why it’s critical to verify these digital assistants just as carefully as the humans they represent to prevent fraud. - Making "Passwordless" actually work: Everyone wants to get rid of passwords, but the current alternatives can be confusing for the average user. We’ll talk about how to make logins frictionless while keeping the system secure. - A better mobile story: User behavior has shifted: attention, intent, and conversion often begin and end on a mobile. We’ll break down why the quality of the mobile experience matters more than the delivery mechanism (native app vs. mobile web). - Modernize without breaking: Traditional identity systems are often rigid and "deeply integrated," meaning a minor change can require a complete system overhaul. Discover how to "modernize in place." This approach allows you to update or swap components of your technology stack without interrupting business operations - Taking Back Control: We’ll explore why more companies are choosing to host their own security data to maintain full control over their customer's journey and their own brand experience.