Amplitude Integration

Amplitude is a digital analytics platform that tracks how users interact with your product. It transforms raw event data into insights about user behavior, retention, and conversion drivers

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Amplitude

Benefits with Ory + Amplitude Integration

Integrating Amplitude with Ory empowers you to deeply understand user behavior throughout the entire authentication and identity lifecycle. By combining Ory's secure session management and user data with Amplitude's advanced analytics, you can track key events like registration, login success rates, and MFA adoption. This integration enables you to identify friction points in your onboarding flows, optimize the user journey, and make data-driven decisions to improve conversion rates, all while maintaining strict data privacy and security standards

Use Cases

— 02 use cases

CIAM

Solves the challenge of identifying friction points in consumer onboarding by providing deep analytics on registration and login success rates.

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B2B IAM

Enhances enterprise user journey optimization by tracking MFA adoption and authentication events, enabling data-driven decisions to improve B2B conversion rates

Explore B2B IAM

Core Functionality

— 05 capabilities

Direct Asynchronous Integration
Streams identity events directly to Amplitude via Ory Actions without requiring intermediary webhook handlers.
Stable User Tracking
Ensures consistent user journeys by relying on Ory's permanent identity IDs, preventing broken identity merges when emails change.
Intelligent Property Management
Tracks user trait updates accurately using $set operations, preserving Amplitude's computed dimensions.
Scalable Event Processing
Accommodates high-volume products with flexible batching strategies to efficiently manage API rate limits.
Global Compliance Ready
Supports routing to regional endpoints to maintain strict data localization and privacy compliance

Frequently Asked Questions

What identity data is sent to Amplitude from Ory?

Key lifecycle events, such as successful logins, registrations, and MFA enrollments, are securely routed to the platform.

How does Amplitude + Ory help optimize the user journey?

It allows you to track conversion rates, identify onboarding friction, and make data-driven decisions.

Is the Amplitude plus Ory integration privacy-compliant?

Yes, you can configure the data export to ensure that only permitted, non-sensitive data is shared

More CDP Analytics Integrations

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Amplitude Integration

Benefits with Ory + Amplitude Integration

Use Cases

CIAM

B2B IAM

Core Functionality

Direct Asynchronous Integration

Stable User Tracking

Intelligent Property Management

Scalable Event Processing

Global Compliance Ready

Frequently Asked Questions

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