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Amplitude Integration

Amplitude is a digital analytics platform that tracks how users interact with your product. It transforms raw event data into insights about user behavior, retention, and conversion drivers

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Amplitude

Benefits with Ory + Amplitude Integration

Integrating Amplitude with Ory empowers you to deeply understand user behavior throughout the entire authentication and identity lifecycle. By combining Ory's secure session management and user data with Amplitude's advanced analytics, you can track key events like registration, login success rates, and MFA adoption. This integration enables you to identify friction points in your onboarding flows, optimize the user journey, and make data-driven decisions to improve conversion rates, all while maintaining strict data privacy and security standards

Use Cases

CIAM

Solves the challenge of identifying friction points in consumer onboarding by providing deep analytics on registration and login success rates.

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B2B IAM

Enhances enterprise user journey optimization by tracking MFA adoption and authentication events, enabling data-driven decisions to improve B2B conversion rates

Explore B2B IAM

Core Functionality

  1. Direct Asynchronous Integration

    Streams identity events directly to Amplitude via Ory Actions without requiring intermediary webhook handlers.

  2. Stable User Tracking

    Ensures consistent user journeys by relying on Ory's permanent identity IDs, preventing broken identity merges when emails change.

  3. Intelligent Property Management

    Tracks user trait updates accurately using $set operations, preserving Amplitude's computed dimensions.

  4. Scalable Event Processing

    Accommodates high-volume products with flexible batching strategies to efficiently manage API rate limits.

  5. Global Compliance Ready

    Supports routing to regional endpoints to maintain strict data localization and privacy compliance

Frequently Asked Questions

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