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FedCM Explained: Why This New API is Driving more than a 10x Surge in User Sign-ups

How Axel Springer Leveraged the Privacy-First FedCM API to Achieve a Massive Surge in User Sign-ups

Picture of Jeff Hickman
Jeff Hickman

Head of Customer Engineering

Oct 09, 2025

FedCM (Federated Credential Management) is a new web API, primarily championed by Google and the W3C, designed to provide a privacy-preserving alternative to traditional federated login flows like "Sign in with Google." Leveraging the browser's native credential management, FedCM simplifies developer implementation, boosts security and privacy by minimizing client-side tracking, and provides users with a transparent, frictionless, and consistent login experience that fosters trust. Axel Springer is one of the first large scale implementations of FedCM and initial results brought a 10X increase in registrations and sign-ins. Come to the webinar to learn more about FedCM and how it could benefit your organization and hear about the remarkable results from Axel Springer themselves. Agenda -What is FedCM? - A brief overview and history -Why should you care about FedCM? - Review the benefits -What can Ory do to help deploy FedCM? -Review the stunning results of Axel Springer's FedCM implementation -Questions and answers from the audience