We built login and account management, so you don’t have to.
Sign-up and log-in are every businesses’ front door. It’s where you convert
users to customers and start to build a trusted relationship. What used to be as
simple as adding a form with username and password to your website has become a
difficult effort in recent years:

- 🤬 Customers hate passwords, and rightly so! Billions of passwords are
leaked each year, putting accounts at risk. And nobody likes remembering new
passwords. Only power users adopt password managers effectively, and even they
don’t exactly love it.
- 🔑 Passkeys are coming. The industry is rallying around a common approach
for secure, passwordless login using cloud-synchronized biometric credentials
like Face- and Fingerprint recognition (a real “finally”!).
Apple,
Google
and
Microsoft
are backing what will become a magically simple experience. Starting in 2023,
passkeys will take over the customer login, and any site and app not
offering it will suddenly look dated.
- 🤷♀️ Social sign-in is still necessary, but falling out of favor. What
started with Facebook and Google social sign-in turned into a choice of dozens
of login providers. As a result, customers often can’t remember what account
they used on what site, leading to more confusion than benefit. Trust in the
big social platforms is at an all-time low, while developers are playing
catch-up with new trends.
- 🔒 Multi-factor authentication has become the norm for any system
involving sensitive personal and business data. It’s the only way to
meaningfully protect against account takeovers. But at the same time, poor
implementations still pose security risks, and users hate the additional
effort needed to get into their accounts. Maximum choice of authentication
methods and elegant UIs are paramount to drive adoption without repelling
customers.
And that’s how building a great user experience for sign-up, login, account
recovery and credentials management has turned into a significant endeavour. And
that’s why we built it for you!
🚀 The new Ory Elements are pre-built components for all these crucial
account interactions. Style them in your flavour and drop into your front end.
They’re non-invasive, modular and fully wired up against the Ory Network. With
this fully open source library you can create a pixel-perfect, on-brand
experience that takes the pain of login away for your customers.

Ory Elements work with React, Next, Express, vanilla HTML, and more. Integrate
elegant auth flows perfectly into your customer experience in minutes.
➡️ Try the example apps on GitHub at
ory/elements - give us a star if you like it
🤩
➡️ Check out our
Getting Started Guide
➡️ Join the community at Slack or
GitHub discussions for
ideas, feedback, show & tell, and help