Since its inception, Ory has been leading the charge in innovation across
technical and commercial aspects of the industry. Today, we're excited to
introduce Ory Network workspaces and an update to pricing that brings you the
fairest, most cost-effective model yet – aimed at helping you scale and grow
your business with confidence.
You're paying for compute by the hour, so why pay for your users by the month?
With Ory's aDAU pricing, experience the fairest, most cost-effective model in
the industry and save up to 85%. Welcome to 2024!
- Ory Network introduces a new pricing structure with workspace-based billing.
- Grandfathering existing plans under current subscription until the beginning
of 2025.
- New pricing offers significant discounts compared to competitors (e.g., 79%
for 1,000 MAU).
- Reach out to Ory Support for transitioning assistance
or questions.
Updated subscription plans
We're evolving our subscription plans to better serve our customers:
- Essentials is now Production
- Scale has been updated to Growth
- Enterprise continues to provide premium features
Simplified billing via workspaces
The Ory Network workspaces model bundles subscriptions within workspaces,
grouping multiple projects under one plan. Previously you would sign up for
separate subscriptions for staging environments. The new workspaces model
includes production, staging, and development projects under one subscription
and so enables notable cost savings for you. For instance, managing 4
environments would cost $116 (4*$29) under the old Essentials plan. The new
Production plan now covers 1 production project, 3 staging environments, and 5
development projects for $70, saving you 40%!
Don’t pay extra for security
At Ory, we believe that robust security measures are not optional features to be
purchased at a premium, but rather fundamental aspects of any reliable network
service. That's why all our plans come equipped with top-tier security
functionalities as standard, with no additional costs. All Ory Network plans
include multi-factor authentication, biometrics, anti-automation, bot
protection, hardware keys, no limits on social sign in providers, and more. This
sets Ory Network apart from other solutions that charge extra for essential
security.
Enhanced service levels
The updated plans include the following service improvements:
- The Growth plan now operates under an SLA of 99.9%.
- Support SLAs for Enterprise plans are available.
- A dedicated support desk and ticketing system for Growth and Enterprise plans.
Additionally, we listened to your feedback and are increasing event retention
times - one of the most popular features of Ory Network - by
- 3.5x for the Production plan (7 days instead of 48 hours)
- 4x for the Growth plan (30 days instead of 7 days)
Fair pricing with aDAU
Ory Network pricing is based on average daily active users (aDAU), a model that
ensures fairness and cost-effectiveness compared to monthly active users (MAU).
Here’s how aDAU provides a more equitable approach:
- A single user active daily counts as 1 DAU.
- A user active once a month equates to 1 DAU / 30 days = 0.03 aDAU.
- A user active five times a month equates to 5 DAU / 30 days = 0.167 aDAU.
- This model prevents spikes in usage from disproportionately affecting billing,
unlike the MAU model, where a single high-traffic day could lead to inflated
charges.
Example of aDAU Calculation
If your application has 1,000 DAUs for 29 days and a spike to 5,000 DAUs for one
day, the aDAU is calculated as follows:
30days1000DAU×29days+5000DAU×1day≈1133.33aDAU
Under an MAU model, this could be interpreted as at least 5,000 MAUs from that
single day plus unique users from all other days in the month. With a DAU/MAU
ratio of 15%, 1.133,33 aDAUs translate to 6.7x more MAUs (7555 MAUs).
DAU vs MAU comparison
The industry sees DAU/MAU ratios between 6% and 20%. That means the average user
uses an application between 2 and 6 days per month, which is the industry
average for internet applications. Our observations show most Ory Network
customers average a ~7.6% ratio, emphasizing the fairness of aDAU pricing. With
an ~8% DAU/MAU ratio, the MAU number is more than 10 times higher than the aDAU
number.
Pricing advantage
Ory’s aDAU pricing model offers substantial savings over the competition’s MAU
pricing, providing a competitive edge and greater transparency.
Price comparison and savings
Here's how Ory's pricing compares to competitors based on real-world scenarios:
| MAU | Cost per MAU1 | Monthly bill | DAU/MAU ratio | Estimated aDAU | Monthly bill on Ory Production2 | Savings |
|---|
| 1,000 | $0.100 | $100 | 30.00% | 300 | $15.00 | 75.00% |
| 1,000 | $0.070 | $70 | 30.00% | 300 | $15.00 | 78.00% |
| 1,000 | $0.040 | $40 | 30.00% | 300 | $15.00 | 62.50% |
| MAU | Cost per MAU1 | Monthly bill | DAU/MAU ratio | Estimated aDAU | Monthly bill on Ory Growth2 | Savings |
|---|
| 100,000 | $0.090 | $9,000 | 20.00% | 20,000 | $2,595.00 | 71.00% |
| 100,000 | $0.050 | $5,000 | 20.00% | 20,000 | $2,595.00 | 48.00% |
| 100,000 | $0.030 | $3,000 | 20.00% | 20,000 | $2,595.00 | 14.00% |
Grandfathering and transitioning
Existing subscriptions will maintain their current pricing for at least the next
12 months. If you have multiple active subscriptions on Ory Network at the
moment we encourage you to consider transitioning to our updated plans for more
savings and simpler environment management. Reach out to
Support if you are interested in transitioning to
workspaces for your existing subscription or if you have any questions.
Conclusion
Ory Network's new pricing strategy emphasizes value, simplification, and our
unwavering commitment to security. With the introduction of workspace-based
billing and solidifying our aDAU pricing model, we're positioned to support our
customers' growth while offering significant cost advantages and balancing the
cost of scaling.
