Ory Network Workspaces and fair pricing with aDAU
Learn about Ory's ground breaking DAU pricing


Cloud & Infrastructure Director
Learn about Ory's ground breaking DAU pricing


Cloud & Infrastructure Director
Since its inception, Ory has been leading the charge in innovation across technical and commercial aspects of the industry. Today, we're excited to introduce Ory Network workspaces and an update to pricing that brings you the fairest, most cost-effective model yet – aimed at helping you scale and grow your business with confidence.
You're paying for compute by the hour, so why pay for your users by the month? With Ory's aDAU pricing, experience the fairest, most cost-effective model in the industry and save up to 85%. Welcome to 2024!
We're evolving our subscription plans to better serve our customers:
The Ory Network workspaces model bundles subscriptions within workspaces, grouping multiple projects under one plan. Previously you would sign up for separate subscriptions for staging environments. The new workspaces model includes production, staging, and development projects under one subscription and so enables notable cost savings for you. For instance, managing 4 environments would cost $116 (4*$29) under the old Essentials plan. The new Production plan now covers 1 production project, 3 staging environments, and 5 development projects for $70, saving you 40%!
At Ory, we believe that robust security measures are not optional features to be purchased at a premium, but rather fundamental aspects of any reliable network service. That's why all our plans come equipped with top-tier security functionalities as standard, with no additional costs. All Ory Network plans include multi-factor authentication, biometrics, anti-automation, bot protection, hardware keys, no limits on social sign in providers, and more. This sets Ory Network apart from other solutions that charge extra for essential security.
The updated plans include the following service improvements:
Additionally, we listened to your feedback and are increasing event retention times - one of the most popular features of Ory Network - by
Ory Network pricing is based on average daily active users (aDAU), a model that ensures fairness and cost-effectiveness compared to monthly active users (MAU). Here’s how aDAU provides a more equitable approach:
If your application has 1,000 DAUs for 29 days and a spike to 5,000 DAUs for one day, the aDAU is calculated as follows:
Under an MAU model, this could be interpreted as at least 5,000 MAUs from that single day plus unique users from all other days in the month. With a DAU/MAU ratio of 15%, 1.133,33 aDAUs translate to 6.7x more MAUs (7555 MAUs).
The industry sees DAU/MAU ratios between 6% and 20%. That means the average user uses an application between 2 and 6 days per month, which is the industry average for internet applications. Our observations show most Ory Network customers average a ~7.6% ratio, emphasizing the fairness of aDAU pricing. With an ~8% DAU/MAU ratio, the MAU number is more than 10 times higher than the aDAU number.
Ory’s aDAU pricing model offers substantial savings over the competition’s MAU pricing, providing a competitive edge and greater transparency.
Here's how Ory's pricing compares to competitors based on real-world scenarios:
| MAU | Cost per MAU1 | Monthly bill | DAU/MAU ratio | Estimated aDAU | Monthly bill on Ory Production2 | Savings |
|---|---|---|---|---|---|---|
| 1,000 | $0.100 | $100 | 30.00% | 300 | $15.00 | 75.00% |
| 1,000 | $0.070 | $70 | 30.00% | 300 | $15.00 | 78.00% |
| 1,000 | $0.040 | $40 | 30.00% | 300 | $15.00 | 62.50% |
| MAU | Cost per MAU1 | Monthly bill | DAU/MAU ratio | Estimated aDAU | Monthly bill on Ory Growth2 | Savings |
|---|---|---|---|---|---|---|
| 100,000 | $0.090 | $9,000 | 20.00% | 20,000 | $2,595.00 | 71.00% |
| 100,000 | $0.050 | $5,000 | 20.00% | 20,000 | $2,595.00 | 48.00% |
| 100,000 | $0.030 | $3,000 | 20.00% | 20,000 | $2,595.00 | 14.00% |
Existing subscriptions will maintain their current pricing for at least the next 12 months. If you have multiple active subscriptions on Ory Network at the moment we encourage you to consider transitioning to our updated plans for more savings and simpler environment management. Reach out to Support if you are interested in transitioning to workspaces for your existing subscription or if you have any questions.
Ory Network's new pricing strategy emphasizes value, simplification, and our unwavering commitment to security. With the introduction of workspace-based billing and solidifying our aDAU pricing model, we're positioned to support our customers' growth while offering significant cost advantages and balancing the cost of scaling.
Example of MAU (Monthly Active Users) cost based on real-world data from a leading identity platform provider provider. ↩ ↩2
Usage costs only. The Production plan consists of a base price plus included usage credits, see full pricing. ↩ ↩2